Design is one of the most effective means of creating meaningful differences and added value on the basis of products in the market, where there are similar products in terms of price, quality and performance.

Non-price competitive factors that determine the design of a product such as functionality, durability, safety, visual appeal, ease of use and quality are primarily aimed at ensuring that the product performs the expected function at the highest performance, quality and safety standards.


Importance of design research

Design is the process of intellectual or material work to create a product. This is followed by the realization of the purpose of the product.

In order for a design to be formed, it is necessary to have a subject, to catch the main idea, to form a plan, to control the plan and to develop it. The starting point of the design should be the market, the designed product should be functional and original.

The clothes produced according to the fashion trends of the day should be examined and drawn in the preliminary research book. Fabrics, tools and costs in the market should be researched.

If it is planned to start production, the sales policy, production capacity, price policy, operating costs, machine park, production methods, that is, technological possibilities, plans for the future and quality control principles of the manufacturer organization to which the design will be presented should be taken into account in the preparation of the design.

In order to determine the source of inspiration, fashion trends should be observed, fashion trends related to the future should be researched, and books containing fashion information should be examined. Again, for this, color stories, various storyboards inspired by fashion, the works of various designers, magazines of that period, films, fashion shows should be researched. Samples of various fabrics and materials should be collected.


Clothing design

There are some common rules in both boutique style work and model drawing for ready-made clothing. While preparing clothing and accessory models within fashion formal studies, the harmony that must be ensured by the whole model is extremely important. If a piece of clothing and an accessory is completely harmonized, it means that the garment has gained value both technically and aesthetically. This harmony is achieved by considering the elements of unity, movement and balance together.

After the function of the garment (sports, business, evening dress, etc.) is determined, other features are also determined. Thus, the drawing of the clothing model is started. The elements that must be present in a garment design are line, form, texture and color. The line is formed by the seams, cups, and outer edges of various shapes in the garment.

The form is that the line is closed. Examples of this are pockets, collars, sleeves, skirts and similar forms. The texture is the texture of the fabric itself, as well as the texture created by the pattern of the fabric. The fabric should be chosen in a texture suitable for the function of the garment. Color is the color of the fabric and other materials used in the garment. Every element of the garment should be in harmony with each other.


Design in ready-to-wear

It is the process of creating a garment from pattern to sewing and presenting it to the consumer. During the design, the person and society, the price policy of the enterprise, the fashion lines of the next season are taken into consideration. It is produced in series according to certain clothing sizes and sold wholesale or by traders. Ready-to-wear is a part of apparel. It is the fabrication of ready-made garments and textile-made household goods.


Features of ready-to-wear:

  • Ready-made garments are cut in large numbers with standard patterns and sewn without a rehearsal.
  • A large number of the same model is obtained.
  • More efficient use of fabric is ensured.
  • Time is saved as a result of the serial work of the workers.
  • Clothes or other products become cheaper as a result of mechanization.


The following points should be considered while drawing the model:

  • Clothing models should be drawn with the necessary details and with a simple line technique.
  • Model should be drawn according to body features.
  • People have different body structures and different sizes. The features of the body structure should be known in model drawing and fabric selection.


Checking the garment

It is the stage where the trial pattern is sewn by applying it to a temporary fabric, and the suitability of the garment for the body, model, usage area, dimensions and the quality of the aesthetic appearance are checked. Defects in the control should be transferred to the drawing and pattern and necessary places should be corrected. In addition, at this stage, preliminary research is carried out on the sewing-related elements such as the sewing technique, sewing type, seam allowance, sewing analysis, ornamentation of the garment.

The garment should be applied with real fabric or the most suitable material closest to the reality, the suitability of the model, the form of the garment and its aesthetic appearance should be evaluated. Persons producing the sample garment should be trained to report on assembly difficulties encountered during the production of any part of the garment.


Review of the sample product

When the technicians produce the sample garments, the designers, the production group, and the sales group meet to discuss the vitality and success of the sample garments produced.

Before going into mass production, a sample product is sewn to see the results of the work done up to this stage. Making the necessary corrections before going into mass production allows one to determine whether the details and model features considered in the model are as desired.

The model designed for mass production should be discussed by trying on different people in the same size. After the control, necessary corrections should be transferred to the drawing and tried again. Ornaments and embellishments, fabric, and model harmony are arranged and determined at this stage.


Selection of accessories

At this stage, the designer has to consider the coordination of the fabrics he uses and the ornaments. These embellishments can be quilts, appliqués, embroidery, lace and the like. Such ornaments can be produced by another company or related organization other than the company.

The designer has to take great care in the selection of buttons, buckles and other fastening accessories and decorations related to his designs. Because, all these will be an integral part of the whole design.

Next, the team decides which garments will be produced. This stage is the stage where the sewing techniques, sewing type, seam allowance, process analysis and decorations are decided.


Sewing analysis (process analysis)

Sewing analysis is the planning scheme of the workflow, taking into account the technological structure of the enterprise and the unit production time.

It is the detailed display of the process (sewing) analysis prepared by removing the workflow, taking into account the production technology of the enterprise, in order to minimize the unit production time and ensure the desired quality, so that the garment can be produced.

As a result of showing the relations of the processes made during production with each other in a certain order and expressing them with symbols, the planting plan, that is, the production schemes, is obtained.

In process analysis schemes, the operations carried out until the material turns into a product, the order of the operations, the production method, information about the machine to be used, the connection point of the parts, the controls made, the process numbers are indicated with symbols. Again in these diagrams, the name of the product, the design date and the name of the person who made the design are indicated.


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